We are thrilled to announce a major milestone in our journey: Lecka is officially launching in Australia! From the trails of Vietnam to the rugged landscapes of the Australian Outback, our mission has always been to provide "Farm-to-Fuel" nutrition that respects both the athlete and the planet. To bring this vision to life in Australia, we’ve partnered with the legends at Wild Earth, the country’s leading independent outdoor adventure retailer.
Why Wild Earth? The Perfect Natural Fit
Choosing a partner wasn't just about shelf space; it was about shared values. Wild Earth is more than a gear shop—they are a community of explorers, hikers, and trail runners who live for the outdoors.
As a B Corp Certified business, Wild Earth’s commitment to sustainability and high-performance gear aligns perfectly with Lecka’s eco-friendly ethos. Whether you’re gearing up for the Kokoda Trail or training for your first 50k ultra, Wild Earth provides the expert advice and ethical products that adventurers trust. We are proud to sit alongside the world’s best outdoor brands on their shelves.
From Vietnam’s Farms to Australia’s Trails: A Special Connection
This launch is more than just a business expansion; it’s a bridge between two vibrant outdoor cultures.
- The Vietnam Origin: Our products are crafted in Vietnam, using incredible tropical ingredients like passion fruit, mango, and bananas sourced directly from local farmers.
- The Australian Spirit: Australia has some of the most demanding endurance communities in the world. We know that Aussie runners and hikers demand nutrition that is "clean," effective, and—most importantly—easy on the stomach in harsh conditions.
By bringing the "flavors of Vietnam" to Australia, we are offering a fresh, natural alternative to the synthetic, maltodextrin-heavy gels that have dominated the market for too long.
Introducing the New Lecka Ultra Gel
The headline of our Australian launch is the arrival of the Lecka Ultra Gel. Designed for those who go long and go hard, the Ultra Gel is a game-changer:
- High-Carb Power: A massive 65g of carbohydrates per pouch to fuel hours of effort.
- Whole Food Ingredients: Made with 42% real fruit and rice flour—no "gut bombs" here.
- Resealable Spout: A mess-free, screw-cap design that eliminates sticky fingers and trail litter.
- Eco-Conscious: Proudly made with a transparent supply chain.
Shop Lecka Now at Wild Earth
The full Lecka line—including our award-winning energy bars and the new Ultra Gel—is now available online and in-store at Wild Earth.
Shop the Lecka Collection at Wild Earth Australia
Whether you’re exploring the Blue Mountains, the Larapinta Trail, or your local neighborhood loop, we can’t wait to be part of your next Australian adventure.
Fuel naturally. Explore further.