Founded in Southeast Asia
The Lecka story began in the fall of 2019 when our German founder, Markus—a successful trail runner himself—moved to the highlands of Vietnam to train for his ultra marathons.
It quickly became clear to him that the extremely fresh and natural ingredients from the local area could be harnessed for endurance sports nutrition.
After two years of testing and development alongside the local running community, the first Lecka products hit the market in 2022.
The concept:
Natural and, above all, delicious sports nutrition, sustainable supply chains in Southeast Asia, and top-notch quality.
Growing the Community
We were founded out of the trail running community. We love being part it. See some of the impressions below.
Follow Our Journey
Join our founder Markus and the Lecka community as they take you on a journey of building an endurance nutrition brand from Vietnam to the global stage.
Explore the authentic, behind-the-scenes stories of the Lecka universe—covering everything from product development and brand building to market expansions and team management. It’s a blend of fun, challenges, and real-life experiences.
Each week, we’ll deliver small, informative bites that both entertain and educate. Ready to dive in? Let’s go!
News
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How to launch in over 10 countries & discussing Denmark with Christian
Going through the strategy to launch in over 10 countries. Interview with Christian, our Danish distributor. -
How launch on amazon & Ned takes 48 gels
Going through the amazon launch. And discussing with Ned his 48 gels during his 50km run. -
Why the Lecka Bites Podcast & the mother says hi
Join us for the 1st episode of the Lecka Bites show. Markus goes into the why of doing it, what to expect and he gets one of his biggest fans on the show: his own mother. She talks about the...
