The Ultra Gel Teaser, US Expansion, and the Science of Gut Health
Expanding the Footprint: Lecka Lands in Premier US Running Stores
The "Founder’s Journey" continues as Lecka solidifies its presence in the American endurance community. We are thrilled to announce that Lecka is now available in 18 specialized running locations across the US, including some of the most influential hubs in the sport:
- San Francisco Running Company (Mill Valley, CA): Right in the heart of Marin County’s legendary trail network.
- Runners Roost (Fort Collins, CO): Serving the massive trail and ultra community of Northern Colorado.
- Cadence Running (Queen Creek, AZ): A haven for Arizona’s year-round running community.
- Fleet Feet (Menlo Park, CA): Coming soon to the South Bay!
Why this matters for you: We are "encircling" the Bay Area—from Sacramento to San Francisco to Silicon Valley—ensuring that clean, farm-to-fuel nutrition is accessible for your next weekend long run.
First Look: The Lecka "Ultra Gel"
You asked for more, and we listened. While our standard gels are perfect for marathons and mid-distance efforts, ultra-runners need a different caloric density and a more efficient delivery system.
The Upcoming Ultra Gel Specs:
- Net Weight: 100g serving size.
- Carbohydrate Content: ~65g of clean carbs.
- Electrolytes: 400mg of Sodium (designed for heavy sweaters and long days).
- Packaging: Re-sealable spout pouch for multi-dose efficiency.
- Flavor Profile: Tropical (Mango/Passion Fruit) for high-mileage palate fatigue.
"This isn't just a bigger gel; it’s a high-performance fuel designed specifically for the ultra-crowd who need more electrolytes and calories in a single, efficient serving." — Markus Gnirck
The Shift to "Gut-Friendly" Performance
In 2026, the endurance world is waking up to a harsh reality: Maltodextrin-heavy diets may be damaging gut bacteria. Recent science suggests that over-consumption of synthetic binders and artificial sugars can negatively impact the gut microbiome, leading to long-term digestive issues. At Lecka, we’ve always prioritized real food ingredients to protect the athlete's gut.
As the industry swings away from "lab-made" toward "farm-made," Lecka remains at the forefront by using:
- Whole Fruit Purées: For natural glucose-to-fructose ratios.
- Basil Seeds: For prebiotic gut lining protection.
- Tapioca & Rice Syrups: For steady energy without the spike.
Global Milestones: Supersports Vietnam
Finally, a massive shoutout to our Vietnam team! We have officially launched in Supersports Vietnam (owned by the Central Group). Lecka is the first-ever nutrition brand selected by this prestigious retail chain. If you are in Hanoi or HCMC, look for the Lecka booth at the checkout of your local Supersports store!
Key Takeaways from this Episode:
- New US Retailers: Find us in Mill Valley, Fort Collins, and Queen Creek.
- Ultra Gel Launch: 100g / 65g Carbs / 400mg Sodium — Coming post-Lunar New Year.
- Gut Health: The transition from synthetic maltodextrin to real-food prebiotics.
- Year of the Horse: Wishing our community a powerful start to the new lunar cycle!
Want to try the fuel that’s taking over the Bay Area?